Develop multi-faceted campaigns with tailored messaging for each store’s unique positioning.

Produce custom creative including video ads, static variations, and in-store photo sets that highlight real product pricing and value.

Create regionalized graphics for warm vs. cold climates.

Accommodate unique graphic requests across print and digital formats (custom sizes, event-themed visuals, etc.).

Build creative that speaks directly to a store’s needs—calling out specific brands, event names, or priority categories.

Create ownership-transition messaging featuring before/after in-store carousels to build trust and re-engage customers.

Original Price vs. Our Low Price ads in Meta to emphasize value.

Use carousel ads for both event promotion and product “sneak peek” previews.

Test new and emerging platforms including YouTube (college markets), Pinterest, and TikTok Creator Program.

Launch co-op Hulu/Disney+ ads in select markets with strong performance feedback.

Create Facebook Events—especially for grand openings and high-priority events—to increase “Interested” responses and event visibility organically and with paid ads.

Create segmented Facebook/Instagram campaigns by ZIP code demographics to better match messaging and offers to audience behaviors.

Place Meta pixels on client sites (Music Go Round & Play It Again Sports) to track online revenue and build higher-value retargeting pools.

Upgrade audience targeting to purchaser lookalikes when data becomes mature enough to support it.

Regularly pull FiveStars/DRS/sales ZIP codes to optimize geographic targeting.

Implement Constant Contact “least engaged” segmentation to maintain list health and keep stores in lower pricing tiers.

Use coupon-based email strategies to identify and filter out uninterested subscribers.

Boulder, CO – Plato’s Closet: Three unique campaigns—custom video, static creative tied to that video, and in-store imagery showcasing price comparisons.

Nanaimo – Plato’s Closet: Facebook Events built two weeks ahead of major events; dual-campaign strategy pairing agency video creative with owner-run in-store image ads.

Clarksville – Once Upon A Child: Monthly event calendars driven by integrated creative service investments.

Okemos, MI – Once Upon A Child: Ownership-transition campaigns resulting in 200+ New Baby Club signups per month, 1,000+ returning customers per month, and sales days up 300% YOY.

Vestal, NY – OUAC/PC (soon SE): Co-op Hulu/Disney+ ads driving increased customer count.

Build custom reporting dashboards that show ecommerce activity at the item level.

Provide our reporting solution exports with detailed data (item names, views, add-to-cart actions, purchases, revenue) for transparency and optimization.

Track event uplift, audience growth, and campaign effectiveness across all supported channels.