HUGE INCREASE IN YEAR-OVER-YEAR BUYS
Plato’s Closet Fairfield added $500/mo for Snapchat flights in November, December, February and March to push a buy message resulting in a 62% average increase in buys YoY. In January, they ran $800 in Snapchat and saw an incredible 196% increase in buys YoY!
LIFTED NUMBER OF BUYS
Plato’s Closet Waltham utilized $500/mo flights of Snapchat ads from February through April promoting a buy message resulting in a 23% lift in buys YoY!
20 YEARS & STILL BREAKING RECORDS
Plato’s Closet Parkersburg, WV was the first new store to supplement their Grand Opening media plan with Snap Ads. Not only was the Grand Opening a success, but the store SHATTERED RECORDS!
$71K in sales opening day
$123K TOTAL SALES FOR THE WEEKEND
SURPASSED TARGET OPENING SALES BY 294%
We created an omni-channel plan that promoted a consistent message across all platforms. This approach ensured no matter where customers were, they heard and saw the same messaging over and over. As the Grand Opening approached, we increased our frequency and expanded to additional channels including the newly released Snapchat Ads.