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Errors in Google Analytics' User Location Data Explained https://images.squarespace-cdn.com/content/v1/62f2cacb4af2062d9066c826/1668188325086-3PZK0V3P1GXP1IZY7S2E/image-asset.png insights - Errors in Google Analytics' User Location Data Explained Google Ads Country Level - As expected, Google Ads shows 100% of our clicks are from the US. https://images.squarespace-cdn.com/content/v1/62f2cacb4af2062d9066c826/1668188325940-M3J8VISJYULHNLRMGPMJ/image-asset.png insights - Errors in Google Analytics' User Location Data Explained Analytics Country Level - Analytics shows nearly all sessions are from the US, but 123 were from Mexico and a handful from other countries. Still, this is only 1% off the total sessions. https://images.squarespace-cdn.com/content/v1/62f2cacb4af2062d9066c826/1668188326858-AQQTTGQ41SSCSUNS063R/image-asset.png insights - Errors in Google Analytics' User Location Data Explained Google Ads Region Level - Once again, all Google Ads clicks come from California like we want. https://images.squarespace-cdn.com/content/v1/62f2cacb4af2062d9066c826/1668188327898-EAWIPFR4NTVZIAHUTUGG/image-asset.png insights - Errors in Google Analytics' User Location Data Explained Analytics Region Level - The Analytics sessions for the US are mostly in California, but 1,283 sessions (9% of sessions) are attributed as states or regions outside of California. https://images.squarespace-cdn.com/content/v1/62f2cacb4af2062d9066c826/1668188328655-TANAO4Y35Y1YE2X0BP38/image-asset.png insights - Errors in Google Analytics' User Location Data Explained Google Ads City Level - All of these cities are relevant to this business. Fantastic! https://images.squarespace-cdn.com/content/v1/62f2cacb4af2062d9066c826/1668188329769-VQE3H7WPZ35RJDICIWXY/image-asset.png insights - Errors in Google Analytics' User Location Data Explained Analytics City Level - The Analytics data is far off. Of the top ten, Los Angeles, Chicago, and the “(not set)” location in Nevada are all outside of the Google Ads targeting zone that initially captured these sessions. 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