Our proprietary demand side platform, chrysalis, increased back-to-school sales for a multi-store owner by $52K.
WHAT WAS THE CHALLENGE?
Back to school sales decline, leaving franchise owners wondering if they could still anticipate sale increases during this season or if they should expect sales indices to flatten out throughout the year.
what did we do?
Our marketing strategy for the month leading into the event focused on 3 tactics:
1. Messaging highly-targeted audience groups at the top of the month with a “we pay cash for your clothes” message to drive brand awareness, new users, and fill our cookie pool for remarketing later in the month.
2. Increasing CPCs during the Back to School event to aggressively deliver that message to our targeted audience groups and re-engage the remarketing audiences we built earlier in the month.
3. Optimizing our campaigns daily by allocating the ad spend to the most efficient audiences, sites and apps.
what did we achieve?
IMPROVED month over month sales by 16%
drove 10x more clicks for the same cost
INCREASED sales by $52k for both stores
services we managed