plato's Closet builDS inventory and increasES yoy sales THROugh OUr Demand-side platform, Chrysalis.
WHAT WAS THE CHALLENGE?
At the beginning on 2018, one of our Plato's Closet stores was in desperate need of inventory – stock was low and in turn sales were falling.
what did we do?
We launched highly targeted contextual and audience targeted campaigns across multiple ad networks coupled with detailed audience targeting from Data Management Platforms (DMPs). By combining the incredible reach of several ad networks with the pinpoint audience targeting of our DMPs we were able to get our inventory message in front of highly-qualified users who were't yet familiar with the brand.
what did we achieve?
IMPROVED YOY SALES by 33%
INCREASED BUYS 150%
services we managed