J Miller Marketing
 

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our multi-layered marketing approach lead to a new store opening success.

 

WHAT WAS THE CHALLENGE?

An owner of a new Once Upon A Child store partnered with us to support their open to buy (inventory stock up) phase and their grand ppening. We needed to drive enough people into the store selling their items that so that the store could open quickly.

 

 

what did we do?

To promote the open to buy phase we utilized an omni-channel approach of Google paid search, display, and Facebook. In Google our goal was to drive in-market awareness of the new store and its need for inventory. On Facebook, we focused on driving engagement with store progress updates, page follows with page like campaigns, and we tested out the new Lead Gen ads to build our email subscriber base.

Once the store was ready for its grand opening we used Facebook engagement and event ads targeted to relevant audiences. We also utilized customer match audiences to re-engage with users who had already sold to the store. In Google, we pushed the grand opening event across paid search and display to drive awareness.

 

what did we achieve?

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services we managed

 
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Facebook

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Targeted Display

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Google Display Network

 
 

The utilization and success of newly released advanced tactics like Lead Gen ads and Customer Match prompted us to rewrite the playbook for our standard approach to opening new stores.

This resulted in a shorter than usual open to buy phase and a fantastic grand opening!