J Miller Marketing
 

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our detailed targeting increased store buys in less than 15 days.

 

WHAT WAS THE CHALLENGE?

In early June 2017, a Once Upon A Child owner came to us in desperate need of inventory. Nothing they had done previously seemed to turn the dial to drive the quality inventory they needed to stock their store.

 

 

what did we do?

Using several audience analysis tools we composed a list of target audiences that, based on their data, should index highly for the Once Upon A Child brand. We began running buy ads in the Google Display Network, targeting these new audiences and optimized as data poured in. Soon our KPIs with the new audiences were outperforming long-established brand benchmarks!

 

what did we achieve?

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INCREASED display click through rate BY 1%

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decreased cost per click to $0.16

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IMPROVED BUYS in less than 15 days

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services we managed

 
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Targeted Display

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Google Display Network

 
 

By mid-June our campaigns were running efficiently—Surpassing the corporate benchmarks. Our intelligent targeting and new customer acquisition focus solved their inventory problem in less than 15 days!