This store wanted a better understanding of how to connect with customers and improve awareness around in-store events. Instead of relying on assumptions, a customer survey was used to gather direct feedback from shoppers already engaging with the store.

The responses revealed a simple but important insight: customers enjoyed the store’s events, but often didn’t know about them early enough. In response, a monthly event calendar campaign was introduced to consistently showcase upcoming promotions and keep messaging visible throughout the month. The updated strategy helped increase customer traffic, support sales growth, and improve buys — while also becoming a model for similar campaigns in other markets.