This store operates in a bilingual market, where a large percentage of the local community speaks Spanish. After evaluating how customers in the area were engaging with advertising, the strategy shifted from relying on translated messaging to building fully Spanish creative, copy, and targeting specifically tailored to that audience.

The updated approach significantly increased visibility among Spanish-speaking customers while driving stronger engagement, increased traffic, and improved sales activity. By aligning the marketing strategy more closely with the local market, the store began to see more positive momentum and stronger overall performance.