This store was already performing well, but by taking a more strategic, locally-focused approach, we were able to help drive even stronger results over time. Instead of relying on broad messaging, campaigns were built around seasonal demand, key product categories, and what customers in that specific market were actively shopping for each month.

By combining paid search, social, display, and newer platform opportunities into one cohesive strategy, the store saw steady month-over-month growth — particularly in the categories being actively promoted. Sales finished the year up double digits, with continued momentum carrying into the following year, while buys increased alongside it to help keep inventory strong and aligned with customer demand.