J Miller Marketing
 

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OUR online marketing strategy boosted YOY sales for music go round ann arbor, columbus & gahanna.

 

WHAT WAS THE CHALLENGE?

Music Go Round’s ever changing inventory posed a unique problem when running Google Shopping ads. How could a store drive long term and consistent success in a channel where their product offerings were changing daily?

 

 

what did we do?

J Miller underwent a massive overhaul of the existing campaign structure to refine the account into intelligent product categories and sub-categories. This new organizational structure allowed us to better target our optimizations, allowing us to focus spend in categories that performed best online.

 

what did we achieve?

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INCREASED YOY SALES FOR ALL STORES

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BOOSTED USED SALES BY 12%

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IMPROVED BUYS – UP OVER 13%

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services we managed

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Shopping Ads

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Targeted Display

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Google Display Network

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Facebook

 

By the end of 2017, all stores broke their previous annual sales records – some of which had held firm for over 10 YEARS!

 
 
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I have used J Miller Marketing for over a decade. We have worked together to transition my paid advertising away from TV/Cable, and local artist spotlight radio to exclusively digital media. My goals were: MORE gear coming in the door, which translates into MORE SALES.

KEVIN JOHNSON

MUSIC GO ROUND ANN ARBOR, COLUMBUS & GAHANNA

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