OUR online marketing strategy boosted YOY sales for music go round ann arbor, columbus & gahanna.
WHAT WAS THE CHALLENGE?
Music Go Round’s ever changing inventory posed a unique problem when running Google Shopping ads. How could a store drive long term and consistent success in a channel where their product offerings were changing daily?
what did we do?
J Miller underwent a massive overhaul of the existing campaign structure to refine the account into intelligent product categories and sub-categories. This new organizational structure allowed us to better target our optimizations, allowing us to focus spend in categories that performed best online.
what did we achieve?
INCREASED YOY SALES FOR ALL STORES
BOOSTED USED SALES BY 12%
IMPROVED BUYS – UP OVER 13%
services we managed
Google Display Network
By the end of 2017, all stores broke their previous annual sales records – some of which had held firm for over 10 YEARS!
I have used J Miller Marketing for over a decade. We have worked together to transition my paid advertising away from TV/Cable, and local artist spotlight radio to exclusively digital media. My goals were: MORE gear coming in the door, which translates into MORE SALES.
MUSIC GO ROUND ANN ARBOR, COLUMBUS & GAHANNA